Managing & Completing Contact Profiles
Keep track of the visitors your team engages with using contact profiles in Acquire. Contact profiles store valuable attributes and allow you to build segments for campaigns and more.
In this article:
- What are contact profiles?
- How to view a contact profile
- Ways to capture visitor details
- Creating segments
What are Contact Profiles?
Contact Profiles are records of all the visitors who have interacted with your Chat Widget. They contain visitor attributes and a timeline of activity including conversations and web page views.
Visitor attributes can be added to a profile in two ways: automatically when the data is available or by asking the visitor through a form, chatbot, or during a conversation. Fields like location, source, and operating system information are captured automatically where name, email address, and phone number require asking. Custom Attributes may also be assigned to visitor profiles.
Once a profile is created, Acquire uses a cookie to identify the contact on that browser. This means that if a visitor comes in from a different browser or device, we will need more information to match the correct profile.
How to View a Contact Profile
Ways to Capture Visitor Details
As we mentioned, details can be captured automatically or by asking the visitor to provide them. Here are the different ways this information gets into Acquire:
Additionally, user details and profile attributes can be passed into other systems via API calls. Learn more about our APIs at developer.acquire.io.
Creating Contact Segments
Segments allow you to group contacts based on attributes and conditions. To build a segment, head to the Contact List dashboard. Next, click ‘Add more’ to include search criteria such as a custom attribute or other field value.
Click ‘Save Segment’ to save the search results. To locate the segment in the future, expand ‘Segment’ on the Contact List dashboard.
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